During a December 2024 survey carried out among brand marketers from Europe, the Middle East, and Africa (EMEA), 11 percent of respondents stated they were planning to increase their search advertising budgets in 2024. The largest share of respondents - 47 percent - said they would boosting their podcast budgets.
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Everything on "Digital advertising in Europe" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Major players
Formats
Connected TV (CTV)
Social media
Programmatic
Marketer insights
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