During a December 2024 survey carried out among brand marketers from Europe, the Middle East, and Africa (EMEA), 11 percent of respondents stated they were planning to increase their search advertising budgets in 2024. The largest share of respondents - 47 percent - said they would boosting their podcast budgets.
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
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Nielsen. (April 30, 2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format." Chart. April 30, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. (2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected Change in Digital Advertising and Marketing Budgets According to Brand Marketers in Europe, The Middle East, and Africa (Emea) in 2024, by Format." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen, Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format Statista, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/ (last visited December 30, 2024)
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
