During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 68 percent named engagement as one of the metrics they or their clients used to measure digital marketing effectiveness. Audience delivery metrics and business metrics followed, both mentioned by 54 percent of the interviewees.
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022
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WARC. (July 21, 2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022." Chart. July 21, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/
WARC. (2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics Used in Europe, The Middle East, and Africa (Emea) to Measure Digital Marketing Effectiveness as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/
WARC, Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 Statista, https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/ (last visited August 24, 2024)
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1347630/digital-marketing-metrics-emea/