During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 41 percent named skills as one of the biggest barriers to the growth of digital marketing and advertising. Metrics and measurement and fragmentation of the marketing ecosystem followed, mentioned by 39 percent and 27 percent of the interviewees, respectively.
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (July 21, 2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. (2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital Marketing and Advertising Growth Barriers in Europe, The Middle East, and Africa (Emea) as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC, Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 Statista, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/ (last visited November 21, 2024)
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
