During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 41 percent named skills as one of the biggest barriers to the growth of digital marketing and advertising. Metrics and measurement and fragmentation of the marketing ecosystem followed, mentioned by 39 percent and 27 percent of the interviewees, respectively.
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
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WARC. (July 21, 2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. (2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital Marketing and Advertising Growth Barriers in Europe, The Middle East, and Africa (Emea) as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
WARC, Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 Statista, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/ (last visited April 28, 2025)
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/
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