Digital marketing priorities in EMEA 2022

Published by Statista Research Department, Sep 21, 2023
During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 62 percent named brand awareness when asked about their or their typical client's key priorities in digital marketing. Generating leads and sales as well as using data more successfully followed, mentioned by 61 percent and 29 percent of the interviewees, respectively.

Digital marketing priorities in Europe, the Middle East, and Africa (EMEA) as of June 2022

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Release date

July 2022

Region

Africa, Europe, MENA

Survey time period

May and June 2022

Number of respondents

718 respondents

Special properties

among in-house and agency marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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