Online channels were the main book retail revenue source in China. In 2023, physical bookstores accounted for less than 12 percent of the total book retail market in China. Over a quarter of the book sales was made on short videos, representing more than 10 percent points up from the previous year.
Distribution of book retail sales revenue in China in 2023, by sales channel
Characteristic
Share of sales revenue
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Sohu. (January 6, 2024). Distribution of book retail sales revenue in China in 2023, by sales channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. "Distribution of book retail sales revenue in China in 2023, by sales channel ." Chart. January 6, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. (2024). Distribution of book retail sales revenue in China in 2023, by sales channel . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. "Distribution of Book Retail Sales Revenue in China in 2023, by Sales Channel ." Statista, Statista Inc., 6 Jan 2024, https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu, Distribution of book retail sales revenue in China in 2023, by sales channel Statista, https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/ (last visited August 24, 2024)
Distribution of book retail sales revenue in China in 2023, by sales channel [Graph], Sohu, January 6, 2024. [Online]. Available: https://www.statista.com/statistics/1346949/china-book-retail-market-distribution-by-sales-channel/