Distribution of book retail market in China 2023, by channel

Published by
Lai Lin Thomala,
Feb 28, 2024
Online channels were the main book retail revenue source in China. In 2023, physical bookstores accounted for less than 12 percent of the total book retail market in China. Over a quarter of the book sales was made on short videos, representing more than 10 percent points up from the previous year.

Distribution of book retail sales revenue in China in 2023, by sales channel

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Release date

January 2024

Region

Asia, China

Survey time period

2023

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Book market in ChinaBook market in the U.S.Digital publishing in ChinaMedia industry in ChinaOnline audio in China
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