Top issues faced along the purchase journey on TikTok APAC 2022

Published by Statista Research Department, Sep 11, 2024
According to a survey among TikTok users in the Asia-Pacific region in 2022, 89 percent of the respondents viewed having to research inside and outside of the app before purchasing a product as an issue in their purchase journey. At the same time, 85 percent of the consumers in the Asia-Pacific region perceived switching apps while going through the purchase journey as one of the issues.

Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022

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Release date

August 2022

Region

Asia, APAC

Survey time period

2022

Number of respondents

2,400 respondents

Special properties

consumers who use TikTok at least once a week from Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan

Supplementary notes

*Includes neither agree nor disagree.

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Topics

E-commerce on TikTokSocial media advertising and marketing worldwideLivestream commerceSocial commerceInfluencer marketing worldwide
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