Argentina: social media users by platform 2028

Over the forecast period until 2028, the reach by social network is forecast to exhibit fluctuations among the 11 segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Facebook attains the highest value throughout the entire period, reaching 36.64 million users.

Find further statistics on other topics such as a comparison of the social network reach in Europe and a comparison of the ad spending in the United Kingdom.

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Number of users of selected social media platforms in Argentina from 2017 to 2028, by platform (in millions)

Characteristic	Facebook	Instagram	Kuaishou	LinkedIn	Pinterest	Reddit	Snapchat	TikTok	Tumblr	Twitter	Total
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Release date

December 2023

More information

Region

Argentina

Survey time period

2017 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates. Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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