Online shoppers in Germany look for information and inspiration on direct-to-consumer (D2C) brand sites, according to a 2022 survey. Of these searches, the food and pet supplies category has the highest purchase rate at 85 percent. The leisure and hobby supplies category follows, with approximately 80 percent of German consumers buying directly from brand websites.
Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category
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Publicis. (April 4, 2022). Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/
Publicis. "Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category." Chart. April 4, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/
Publicis. (2022). Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/
Publicis. "Online Searches That Lead to Purchases on Direct-to-consumer (D2c) Brand Websites in Germany in 2022, by Category." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/
Publicis, Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category Statista, https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/ (last visited December 21, 2024)
Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category [Graph], Publicis, April 4, 2022. [Online]. Available: https://www.statista.com/statistics/1346605/germany-d2c-purchases-by-category/
