Most well-known milk alternatives brands in the UK 2023
Alpro and innocent are the two most well-known milk alternatives brands in the UK. These brands are recognized by 84 and 80 percent of online consumers respectively. Coming on a distant third place is Oatly with 63 percent brand awareness.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.