Alpro and innocent are the two most well-known milk alternatives brands in the UK. These brands are recognized by 84 and 80 percent of online consumers respectively. Coming on a distant third place is Oatly with 63 percent brand awareness.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 1, 2023). Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/
Statista. "Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/
Statista. (2023). Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/
Statista, Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/ (last visited December 30, 2024)
Leading milk alternatives brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1346321/most-well-known-oat-milk-brands-in-the-uk/
