Oatly brand profile in the UK 2023
How high is the brand awareness of Oatly in the UK?
When it comes to milk alternative drinkers, brand awareness of Oatly is at 73 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oatly in the UK?
In total, 36 percent of UK milk alternative drinkers say they like Oatly. However, in actuality, among the 73 percent of UK respondents who know Oatly, 49 percent of people like the brand.
What is the usage share of Oatly in the UK?
All in all, 36 percent of milk alternative drinkers in the UK use Oatly. That means, of the 73 percent who know the brand, 49 percent use them.
How loyal are the drinkers of Oatly?
Around 30 percent of milk alternative drinkers in the UK say they are likely to use Oatly again. Set in relation to the 36 percent usage share of the brand, this means that 83 percent of their drinkers show loyalty to the brand.
What's the buzz around Oatly in the UK?
In August 2023, about 16 percent of UK milk alternative drinkers had heard about Oatly in the media, on social media, or in advertising over the past three months. Of the 73 percent who know the brand, that's 22 percent, meaning at the time of the survey there's some buzz around Oatly in the UK.
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