JACK DANIEL’S is the most well-known spirit brand in the U.S. Based in Lynchburg, Tennessee, the American whiskey brand is recognized by 87 percent of online respondents. Smirnoff comes in second, with a brand awareness of 84 percent, followed by BACARDi and Crown Royal. Aperol, on the other hand, is at the bottom of this list having been recognized by one-fourth of internet users in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading spirits brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading spirits brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/
Statista. "Leading spirits brands ranked by brand awareness in the United States in 2024." Chart. November 6, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/
Statista. (2024). Leading spirits brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/
Statista. "Leading Spirits Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/
Statista, Leading spirits brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/ (last visited December 18, 2024)
Leading spirits brands ranked by brand awareness in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1346296/most-well-known-spirits-brands-in-the-united-states/
