How high is the brand awareness of Crown Royal in the United States? When it comes to spirits drinkers, brand awareness of Crown Royal is at 86% in the United States.
How popular is Crown Royal in the United States? In total, 38% of U.S. spirits drinkers say they like Crown Royal.
What is the usage share of Crown Royal in the United States? All in all, 31% of spirits drinkers in the United States use Crown Royal.
How loyal are the drinkers of Crown Royal? Around 25% of spirits drinkers in the United States say they are likely to use Crown Royal again.
What's the buzz around Crown Royal in the United States? In 2024, about 27% of U.S. spirits drinkers had heard about Crown Royal in the media, on social media, or in advertising over the past three months.
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Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states
Statista. "Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024." Chart. November 6, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states
Statista. (2024). Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states
Statista. "Crown Royal Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Spirits Drinkers in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states
Statista, Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024 Statista, https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states (last visited December 18, 2024)
Crown Royal brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1352622/crown-royal-spirits-brand-profile-in-the-united-states
