Repurchase rate of top D2C brands worldwide 2022

Published by
L. Yltävä,
Nov 27, 2023
Repurchase rates among top global brands stood at 45 percent from the first to second order in 2022. Repeated purchases become more likely with every purchase. After the third order, the likelihood of a follow-up purchase exceeds 60 percent.

Repurchase rate of top performing direct-to-consumer (D2C) brands worldwide in 2022

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Release date

November 2022

Region

Worldwide

Survey time period

2022

Number of respondents

500 D2C brands

Special properties

likelihood of follow-up orders from direct-to-consumer channels

Supplementary notes

Date of release is the date of access.

The report analyzed over 500 direct-to-consumer brands, over 13 billion transactions, and 43 million customers.

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