KitKat, Snickers, Twix, and Cadbury go head-to-head when it comes to being the most well-known chocolate brand in the UK. All these brands are recognized by 95 percent of respondents or more, with KitKat edging out a win at 96 percent. Brands like Green & Black's and Tony's Chocolonely, on the other hand, lie at the bottom of this list, being recognized by less than 72 percent of respondents in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2024). Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. "Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 26, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. (2024). Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. "Leading Chocolate and Candy Bar Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista, Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/ (last visited November 03, 2024)
Leading chocolate and candy bar brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
