Cadbury brand profile UK 2024

How high is the brand awareness of Cadbury in the UK?
When it comes to chocolate & candy bar eaters, brand awareness of Cadbury is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Cadbury in the UK?
In total, 71% of UK chocolate & candy bar eaters say they like Cadbury. However, in actuality, among the 96% of UK respondents who know Cadbury, 74% of people like the brand.

What is the usage share of Cadbury in the UK?
All in all, 70% of chocolate & candy bar eaters in the UK use Cadbury. That means, of the 96% who know the brand, 73% use them.

How loyal are the customers of Cadbury?
Around 63% of chocolate & candy bar eaters in the UK say they are likely to use Cadbury again. Set in relation to the 70% usage share of the brand, this means that 90% of their customers show loyalty to the brand.

What's the buzz around Cadbury in the UK?
In 2024, about 39% of UK chocolate & candy bar eaters had heard about Cadbury in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Cadbury in the UK.

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Cadbury brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,248 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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