As of 2022, 65 percent of South African companies reported not having allocated any further budget for new technology to meet marketing purposes, compared to 28 percent who said they have. This represented a sharp contrast to the previous year when 52 percent reported having allocated such a budget.
Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022
Characteristic
2019
2020
2021
2022
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022." Chart. June 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Allocating Budget towards New Technology for Marketing Purposes by Companies in South Africa from 2019 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico & World Wide Worx, Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/ (last visited August 24, 2024)
Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/