As of 2022, 65 percent of South African companies reported not having allocated any further budget for new technology to meet marketing purposes, compared to 28 percent who said they have. This represented a sharp contrast to the previous year when 52 percent reported having allocated such a budget.
Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022
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Ornico, & World Wide Worx. (June 30, 2022). Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Allocating Budget towards New Technology for Marketing Purposes by Companies in South Africa from 2019 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/
Ornico & World Wide Worx, Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/ (last visited January 04, 2025)
Allocating budget towards new technology for marketing purposes by companies in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345163/budget-for-new-technology-in-companies-in-south-africa/