Share of holiday gifts forecast to be bought on Amazon in the U.S. 2022

Published by Daniela Coppola, Nov 17, 2023
In 2022, over 30 percent of online shoppers in the United States planned on purchasing from 50 to 74 percent of their holiday gifts on Amazon. Additionally, 27 percent expected to purchase a quarter to half of their holiday gifts on the e-giant's platform. In comparison, only 3 percent of online shoppers intended to buy none of their holiday gifts on the platform.

Share of holiday gifts expected to be bought on Amazon in the United States in 2022

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Release date

October 2022

Region

United States

Survey time period

September 2022

Number of respondents

1,088 respondents

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