During a survey carried out in November 2021 among marketers from 10 countries worldwide, 52 percent stated their organizations used past purchases to define target consumer segments. Consumer demographics, such as age, gender, income, or location, were used most often, named by 60 percent of respondents.
Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forrester Research. (February 15, 2022). Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/
Forrester Research. "Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021." Chart. February 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/
Forrester Research. (2022). Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/
Forrester Research. "Consumer Characteristics Used by Marketers to Define Target Consumer Segments Worldwide as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/
Forrester Research, Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021 Statista, https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/ (last visited November 22, 2024)
Consumer characteristics used by marketers to define target consumer segments worldwide as of November 2021 [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1345085/consumer-characteristics-define-target-segments/
