As of 2022, 33 percent of companies in South Africa confirmed marketing skills to be a barrier of some magnitude facing online marketers by preventing them from getting more value out of social media. Overall, most companies (some 65 percent) believed this issue to be a problem against getting higher value for online marketers off social media.
Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier
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Ornico, & World Wide Worx. (June 30, 2022). Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Marketing Skills and Brand Teams as a Barrier Preventing Marketers from Getting More Value from Social Media According to Companies in South Africa from 2018 to 2022, by Frequency of Barrier." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/
Ornico & World Wide Worx, Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier Statista, https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/ (last visited January 04, 2025)
Marketing skills and brand teams as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345070/marketing-skills-as-a-marketing-problem-in-companies-in-south-africa/