As of 2022, 39 percent of companies in South Africa confirmed the level of change in digital to be a barrier of some magnitude facing online marketers by preventing them from getting more value out of social media. Observations since 2018 confirm the fact that this barrier has a medium to high effect on the value gained by those marketers on social media.
Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier
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Ornico, & World Wide Worx. (June 30, 2022). Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Level of Change in Digital as a Barrier Preventing Marketers from Getting More Value from Social Media According to Companies in South Africa from 2018 to 2022, by Frequency of Barrier." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/
Ornico & World Wide Worx, Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier Statista, https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/ (last visited January 04, 2025)
Level of change in digital as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345065/digitizazion-as-a-marketing-barrier-in-companies-in-south-africa/