As of 2022, 36 percent of companies in South Africa confirmed lack of budget to be a significant barrier facing online marketers by preventing them from getting more value out of social media. This was a higher rate than the previous years and similar to 2018. Moreover, 40 percent believed this obstacle to have posed some or quite some barriers (20 percent each). All in all, the great majority of companies confirmed lack of budget to be a considerable barrier in the face of online marketers.
Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier
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Ornico, & World Wide Worx. (June 30, 2022). Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Lack of Budget as a Barrier Preventing Marketers from Getting More Value from Social Media According to Companies in South Africa from 2018 to 2022, by Frequency of Barrier." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/
Ornico & World Wide Worx, Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier Statista, https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/ (last visited January 04, 2025)
Lack of budget as a barrier preventing marketers from getting more value from social media according to companies in South Africa from 2018 to 2022, by frequency of barrier [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345007/lack-of-budget-as-a-marketing-problem-in-companies-in-south-africa/
