Digital commerce channels B2B companies are investing in in Nordic countries 2022

Published by
L. Yltävä,
Feb 29, 2024
Within Nordic countries, 61 percent of business-to-business (B2B) organizations invest in employing sales representatives for commercial purposes, a higher proportion than for any other channel. Investment in social media was also popular, invested in by 54 percent of these businesses. Out of the selected digital commerce channels, point-of-sale functionality received the least investment amongst Nordic B2B businesses.

Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel

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Source

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Release date

July 2022

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

7

Other major platforms

6

Marketing and advertising

7

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10

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Topics

B2B e-commerce in the NordicsB2B e-commerce in the United StatesB2B advertising & marketing in the United States E-commerce in the NordicsB2B e-commerce in Europe
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