As of 2022, the majority of companies in South Africa (45 percent) reported not employing any methods of mitigating against skipping their ads by potential customers, which was a share higher than the previous year (37 percent). In contrast, 30 percent of companies reported using the 5-second content method to capture the attention of potential customers.
Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method
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Ornico, & World Wide Worx. (June 30, 2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, und World Wide Worx. "Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method." Chart. June 30, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, World Wide Worx. (2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, and World Wide Worx. "Share of Companies Who Mitigate against Advertisement Being Skipped by Potential Customers on Social Media in South Africa 2019 to 2022, by Mitigation Method." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico & World Wide Worx, Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method Statista, https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/ (last visited January 06, 2025)
Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
