As of 2022, the majority of companies in South Africa (45 percent) reported not employing any methods of mitigating against skipping their ads by potential customers, which was a share higher than the previous year (37 percent). In contrast, 30 percent of companies reported using the 5-second content method to capture the attention of potential customers.
Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method
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Ornico, & World Wide Worx. (June 30, 2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, und World Wide Worx. "Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method." Chart. June 30, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, World Wide Worx. (2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, and World Wide Worx. "Share of Companies Who Mitigate against Advertisement Being Skipped by Potential Customers on Social Media in South Africa 2019 to 2022, by Mitigation Method." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico & World Wide Worx, Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method Statista, https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/ (last visited October 02, 2024)
Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/