As of 2022, over half the companies in South Africa reported spending less than 10,000 South African rand (around 581.5 U.S. dollars) on social media advertising, which was slightly more than the previous year. In contrast, 22 percent reported having spent over 50,000 rand (over 2,907 U.S. dollars) for the same purpose.
Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand
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Ornico, & World Wide Worx. (June 30, 2022). Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/
Ornico, und World Wide Worx. "Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand." Chart. June 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/
Ornico, World Wide Worx. (2022). Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/
Ornico, and World Wide Worx. "Share of Companies Who Spend on Social Media Advertising per Month from 2019 to 2022, by Amount Spent in South African Rand." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/
Ornico & World Wide Worx, Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand Statista, https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/ (last visited August 24, 2024)
Share of companies who spend on social media advertising per month from 2019 to 2022, by amount spent in South African rand [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344324/advertising-budget-on-social-media-advertising-in-south-africa/