When it comes to the most well-known outdoor fashion brands in the UK, THE NORTH FACE comes out as a clear winner. The American brand is recognized by 90 percent of online consumers, making it the most popular brand in this category based on brand awareness. Coming in second is British outdoor clothing brand Dr. Martens and at a distand third placecomes clothing and equipment brand berghaus which has a brand awareness of 63 percent among internet respondents in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/
Statista. "Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023." Chart. December 5, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/
Statista. (2023). Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/
Statista. "Leading Outdoor Fashion Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/
Statista, Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/ (last visited December 30, 2024)
Leading outdoor fashion brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1343799/most-well-known-outdoor-fashion-brands-in-the-uk/
