In 2021, a total of approximately 26 percent of participants in selected European countries* stated that they are very or extremely likely to consume plant-based cheese instead of conventional cheese, if they had tried plant-based cheese products and found the taste and texture to be identical to conventional cheese products.
Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021
Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, United Kingdom
Survey time period
June 2021
Number of respondents
7,590*
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Participants were asked: "Imagine that you’ve had the opportunity to try plant-based cheese products, and the taste and texture were identical to
conventional cheese products. How likely are you to eat plant-based cheese products instead of conventional cheese products?"
*The overall number of respondents was 7,590. The total number of participants in each country was approximately 750.
The survey was conducted in Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, and the UK.
Missing percentage points to 100 percent are probably due to rounding.
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Smart Protein project. (November 4, 2022). Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/
Smart Protein project. "Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021." Chart. November 4, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/
Smart Protein project. (2022). Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/
Smart Protein project. "Consumers' Likelihood of Eating Plant-based Cheese Instead of Conventional Cheese in Selected European Countries in 2021." Statista, Statista Inc., 4 Nov 2022, https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/
Smart Protein project, Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021 Statista, https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/ (last visited November 04, 2024)
Consumers' likelihood of eating plant-based cheese instead of conventional cheese in selected European countries in 2021 [Graph], Smart Protein project, November 4, 2022. [Online]. Available: https://www.statista.com/statistics/1343685/likelihood-of-consuming-plant-based-cheese-instead-of-conventional-cheese/
