When it comes to the most well-known cosmetics and make-up brands in the UK, L'Oréal leads the race. The French personal care brand is recognized by 88 percent of online consumers in the UK, followed by Avon with a brand awareness of 84 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. "Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024." Chart. November 6, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. (2024). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista, Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/ (last visited November 17, 2024)
Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
