How high is the brand awareness of L'Oréal in the UK? When it comes to cosmetics and make-up users, brand awareness of L'Oréal is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in the UK? In total, 40% of UK cosmetics and make-up users say they like L'Oréal.
What is the usage share of L'Oréal in the UK? All in all, 36% of cosmetics and make-up users in the UK use L'Oréal.
How loyal are the users of L'Oréal? Around 29% of cosmetics and make-up users in the UK say they are likely to use L'Oréal again.
What's the buzz around L'Oréal in the UK? In 2024, about 29% of UK cosmetics and make-up users had heard about L'Oréal in the media, on social media, or in advertising over the past three months.
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L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. "L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024." Chart. November 6, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. (2024). L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. "L'oréal Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in The Uk in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk
Statista, L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 Statista, https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk (last visited December 18, 2024)
L'Oréal brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1340068/l-oreal-cosmetics-and-make-up-brand-profile-in-the-uk
