When it comes to the most well-known sportswear brands in the UK, Nike and Adidas go head-to-head. Both these sportswear giants are recognized by 97 percent of internet users, making them the most popular brands in this category. Puma, with a brand awareness of 95 percent, comes in third in this list, followed by Reebok, and Fila.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/
Statista. "Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024." Chart. November 6, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/
Statista. (2024). Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/
Statista. "Leading Sportswear Brands Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/
Statista, Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/ (last visited November 21, 2024)
Leading sportswear brands ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1343547/most-well-known-sportswear-brands-in-the-uk/
