Reebok brand profile UK 2024

How high is the brand awareness of Reebok in the UK?
When it comes to sportswear users, brand awareness of Reebok is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Reebok in the UK?
In total, 33% of UK sportswear users say they like Reebok. However, in actuality, among the 93% of UK respondents who know Reebok, 35% of people like the brand.

What is the usage share of Reebok in the UK?
All in all, 23% of sportswear users in the UK use Reebok. That means, of the 93% who know the brand, 25% use them.

How loyal are the owners of Reebok?
Around 16% of sportswear users in the UK say they are likely to use Reebok again. Set in relation to the 23% usage share of the brand, this means that 70% of their owners show loyalty to the brand.

What's the buzz around Reebok in the UK?
In 2024, about 12% of UK sportswear users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Reebok in the UK.

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Reebok brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,107 respondents

Age group

18-64 years

Special properties

respondents who own sportswear

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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