Holiday Inn is the most well-known hotel brand in the U.S. Founded in 1952, the American chain of hotels is recognized by 86 percent of internet respondents. Third on this list is another division of the same brand, Holiday Inn Express, as the mid-priced hotel chain boasts 81 percent brand awareness in the United States. Also known by 81 percent of respondents and therefore also on the shared third place are Days Inn and Marriot. Hilton comes in second.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading hotel brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 3, 2023). Leading hotel brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
Statista. "Leading hotel brands ranked by brand awareness in the United States in 2023." Chart. October 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
Statista. (2023). Leading hotel brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
Statista. "Leading Hotel Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
Statista, Leading hotel brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/ (last visited December 21, 2024)
Leading hotel brands ranked by brand awareness in the United States in 2023 [Graph], Statista, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
