Holiday Inn brand profile in the United States 2022
How high is the brand awareness of Holiday Inn in the United States?
When it comes to hotel customers, brand awareness of Holiday Inn is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn in the United States?
In total, 36% of U.S. hotel customers say they like Holiday Inn. However, in actuality, among the 90% of U.S. respondents who know Holiday Inn, 40% of people like the brand.
What is the usage share of Holiday Inn in the United States?
All in all, 23% of hotel customers in the United States use Holiday Inn. That means, of the 90% who know the brand, 26% use them.
How loyal are the customers of Holiday Inn?
Around 17% of hotel customers in the United States say they are likely to use Holiday Inn again. Set in relation to the 23% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn in the United States?
In August 2022, about 18% of U.S. hotel customers had heard about Holiday Inn in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Holiday Inn in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Holiday Inn is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn in the United States?
In total, 36% of U.S. hotel customers say they like Holiday Inn. However, in actuality, among the 90% of U.S. respondents who know Holiday Inn, 40% of people like the brand.
What is the usage share of Holiday Inn in the United States?
All in all, 23% of hotel customers in the United States use Holiday Inn. That means, of the 90% who know the brand, 26% use them.
How loyal are the customers of Holiday Inn?
Around 17% of hotel customers in the United States say they are likely to use Holiday Inn again. Set in relation to the 23% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn in the United States?
In August 2022, about 18% of U.S. hotel customers had heard about Holiday Inn in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Holiday Inn in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
