McDonald's is the most well-known restaurant chain in the U.S. Founded in 1940 in San Bernardino, California, the American fast-food chain is recognized by 97 percent of internet respondents. Claiming the joint second spot on this list are Burger King and KFC, as both these fast-food brands incorporate a brand awareness rating of 96 percent among online consumers in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading restaurant chains ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading restaurant chains ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
Statista. "Leading restaurant chains ranked by brand awareness in the United States in 2024." Chart. November 6, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
Statista. (2024). Leading restaurant chains ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
Statista. "Leading Restaurant Chains Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
Statista, Leading restaurant chains ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/ (last visited December 24, 2024)
Leading restaurant chains ranked by brand awareness in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
