McDonald’s brand profile in the United States 2024

How high is the brand awareness of McDonald’s in the United States?
When it comes to restaurant chain customers, brand awareness of McDonald’s is at 97 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is McDonald’s in the United States?
In total, 56 percent of U.S. restaurant chain customers say they like McDonald’s.

What is the usage share of McDonald’s in the United States?
All in all, 61 percent of restaurant chain customers in the United States use McDonald’s.

How loyal are the customers of McDonald’s?
Around 53 percent of restaurant chain customers in the United States say they are likely to use McDonald’s again.

What's the buzz around McDonald’s in the United States?
In June 2024, about 40 percent of U.S. restaurant chain customers had heard about McDonald’s in the media, on social media, or in advertising over the past three months.

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