Most used social media platforms Indonesia 2022

According to a survey on social media usage in Indonesia conducted in February 2022, Facebook was the most used social media platform among Indonesian users, as stated by approximately 41.6 percent of respondents. Instagram came in second place, with almost 30 percent of respondents using the platform.

Indonesia’s digital environment

Indonesia is one of the leading mobile-first nations in Asia, boasting more than 220 million smartphone users as of 2022. As mobile internet penetration grows across the country, the demand for affordable data prices, greater coverage, and improved quality of service is also increasing. In 2021, 5G mobile technology was launched and gradually introduced in Indonesia. Telkomsel was the first Indonesian internet provider to have rolled out commercial 5G services in some areas of the country, followed by Indosat (IOH) and XL. These operators are now working to expand their 5G data service coverage across the country.

Social media as a marketing tool

Social media is no longer limited to personal use; many businesses have incorporated social media into their business operations. Having an influencer marketing or social commerce strategy is now considered key in a country with an average daily time spent on social media reaching up to three hours and twenty minutes. A recent survey found that around 80 percent of social media users in Indonesia would search for more information on the brand or product being endorsed when exposed to influencer marketing content.