TV home shopping usage rate South Korea 2017-2021

Published by
Nina Jobst,
Jun 26, 2024
In a survey on the usage rate of different shopping platforms in South Korea in 2021, about 40.3 percent of respondents stated that they used TV home shopping. According to the source, this was a 13 percent increase compared to the usage rate in 2019.

Usage rate of TV home shopping in South Korea from 2017 to 2021

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Sources

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Release date

March 2022

Region

South Korea

Survey time period

2017 to 2021

Number of respondents

10,000 respondents

Age group

20 years and older

Method of interview

Face-to-face interview

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Overview

8

Online shopping channels

6

Leading shopping websites & apps

4

Mobile shopping

4

Consumer behavior

7

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Topics

Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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