ByteDance, TikTok's parent company, has reshaped the social media game both inside and outside China. With an estimated 40.8 billion U.S. dollars in digital ad revenue from Douyin and TikTok in 2023, the company remained the fifth spot among global ad publishers.
Estimated digital ad revenue of ByteDance worldwide in 2023, by platform
(in billion U.S. dollars)
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Estimated digital ad revenue of ByteDance worldwide in 2023, by platform
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Figures refer to net ad revenues which were after the deduction of the traffic acquisition costs (TAC) paid by companies to partner sites. Figures cover all the various ad formats appear on the platforms and devices from desktop and laptop computers, mobile phones, tablets, to other internet-connected devices. .
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eMarketer. (November 15, 2023). Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. "Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars)." Chart. November 15, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. (2023). Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. "Estimated Digital Ad Revenue of Bytedance Worldwide in 2023, by Platform (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer, Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/ (last visited April 29, 2025)
Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) [Graph], eMarketer, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
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