As of 2022, the greatest majority of companies in South Africa (68 percent) reported not having increased the amounts spent on social media advertising in the previous year. The share of companies following this trend was larger than in the previous year (63 percent). In 2020, only 29 percent of companies said their brand increased the sums spent for that purpose.
Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022
The original question was: "Has your brand increased spending in social media live streaming in the past year?"
The source did not provide information for missing percentage points in 2022.
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Ornico, & World Wide Worx. (June 30, 2022). Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/
Ornico, und World Wide Worx. "Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022." Chart. June 30, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/
Ornico, World Wide Worx. (2022). Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/
Ornico, and World Wide Worx. "Companies Whose Brands Confirmed Increasing Amounts Spent on Social Media Live Streaming in South Africa from 2019 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/
Ornico & World Wide Worx, Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/ (last visited January 06, 2025)
Companies whose brands confirmed increasing amounts spent on social media live streaming in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342517/company-brands-increasing-live-streaming-budgets-in-south-africa/
