Purchase reasons for Home Meal Replacements (HMR) South Korea 2023

Published by
Nina Jobst,
Dec 10, 2024

According to a survey among South Korean grocery shoppers in 2023, around 22.1 percent of respondents who have ever purchased Home Meal Replacements (HMR) stated that they purchase Home Meal Replacements (HMR) because cooking process is a hassle for them. Home Meal Replacement (HMR) refers to a ready-made food that can be easily and simply cooked and eaten in a short time, and can replace meals at home.

Reasons for purchasing Home Meal Replacements (HMR) in South Korea in 2023

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Release date

December 2023

Region

South Korea

Survey time period

July to November 2023

Number of respondents

2,000*

Age group

19-74 years

Special properties

people who purchased HMR before

Method of interview

Face-to-face interview

Supplementary notes

* Out of 2,000 total respondents in this survey those who bought HMR before.

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