As of 2023, most South African companies reported that social media contributed to their brand returns by boosting their brand awareness among the audience, as 91 percent of them confirmed. Customer insights and brand loyalty were other major fields where social media contributed to brand returns, as 48 and 42 percent confirmed, respectively. Compared to 2019, brand returns through social media improved greatly.
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types
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2023
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Ornico, & World Wide Worx. (June 30, 2023). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/
Ornico, und World Wide Worx. "The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types." Chart. June 30, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/
Ornico, World Wide Worx. (2023). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/
Ornico, and World Wide Worx. "The Role of Social Media in Bringing Brand Returns According to Companies in South Africa from 2019 to 2023, by Return Types." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/
Ornico & World Wide Worx, The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types Statista, https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/ (last visited August 24, 2024)
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2023, by return types [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341702/brand-return-types-by-social-media-in-south-africa/