As of 2023, most South African companies reported that social media contributed to their brand returns, as 65 percent of them confirmed. Some 27 percent were unsure whether this was the case, another eight percent negated any brand returns collected from social media. In 2021, a higher share of companies stated that social media brought them brand returns than in the following two years.
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022
Characteristic
2019
2020
2021
2022
2023
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Ornico, & World Wide Worx. (June 30, 2023). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, und World Wide Worx. "The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, World Wide Worx. (2023). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, and World Wide Worx. "The Role of Social Media in Bringing Brand Returns According to Companies in South Africa from 2019 to 2022." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico & World Wide Worx, The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/ (last visited July 22, 2024)
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/