As of 2024, most South African companies reported that social media contributed to their brand returns, as 80 percent of them confirmed. Some 12 percent were unsure whether this was the case, and another eight percent negated any brand returns collected from social media. In 2022 and 2023, a lower share of companies stated that social media brought them brand returns compared to previous years in the period under review.
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024
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Ornico, & World Wide Worx. (June 28, 2024). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, und World Wide Worx. "The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024." Chart. June 28, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, World Wide Worx. (2024). The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico, and World Wide Worx. "The Role of Social Media in Bringing Brand Returns According to Companies in South Africa from 2019 to 2024." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
Ornico & World Wide Worx, The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024 Statista, https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/ (last visited January 06, 2025)
The role of social media in bringing brand returns according to companies in South Africa from 2019 to 2024 [Graph], Ornico, & World Wide Worx, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/1341700/brand-returns-by-social-media-in-south-africa/
