In the U.S., Nike is the most well-known sports and outdoor online shop with a brand awareness of 93 percent. Adidas, that is the second leading brand in this list, is recognized by 92 percent of internet respondents. The third spot is held by DICK’s Sporting Goods.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (April 25, 2024). Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/
Statista. "Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024." Chart. April 25, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/
Statista. (2024). Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/
Statista. "Leading Sports and Outdoor Online Shops Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/
Statista, Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/ (last visited December 22, 2024)
Leading sports and outdoor online shops ranked by brand awareness in the United States in 2024 [Graph], Statista, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1341610/most-well-known-sports-and-outdoor-online-shops-in-the-united-states/
