eBay was the most popular second-hand apparel online shop in the U.S. The eCommerce marketplace is recognized by over 90 percent of internet respondents in the United States. Etsy, with a brand awareness of just over 80 percent, comes second in this list, followed by Goodwill and Urban Outfitters.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 24, 2024). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. "Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024." Chart. June 24, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. (2024). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 24 Jun 2024, https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista, Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/ (last visited March 13, 2025)
Leading second-hand apparel online shops ranked by brand awareness in the United States in 2024 [Graph], Statista, June 24, 2024. [Online]. Available: https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
