Goodwill is the most popular second-hand apparel online shop in the U.S. The eCommerce marketplace is recognized by 69 percent of internet respondents in the United States. Urban Outfitters, with a brand awareness of 67 percent, comes second in this list, followed by Poshmark and thredUP.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. "Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. (2023). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
Statista, Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/ (last visited November 21, 2024)
Leading second-hand apparel online shops ranked by brand awareness in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
