In 2023, the average annual household expenditure on toys amounted to almost 7.9 thousand Japanese yen, remaining at a similar level as in the previous three years. While video game-related consoles and software are in demand, particularly among teens, households spent the largest share of expenditure on general toys.
Average annual household expenditure on toys in Japan from 2014 to 2023
(in Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
e-Stat (Japan). (August 6, 2024). Average annual household expenditure on toys in Japan from 2014 to 2023 (in Japanese yen) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average annual household expenditure on toys in Japan from 2014 to 2023 (in Japanese yen)." Chart. August 6, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). (2024). Average annual household expenditure on toys in Japan from 2014 to 2023 (in Japanese yen). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average Annual Household Expenditure on Toys in Japan from 2014 to 2023 (in Japanese Yen)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan), Average annual household expenditure on toys in Japan from 2014 to 2023 (in Japanese yen) Statista, https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/ (last visited November 23, 2024)
Average annual household expenditure on toys in Japan from 2014 to 2023 (in Japanese yen) [Graph], e-Stat (Japan), August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1341431/japan-toy-household-expenditure/
