According to a 2023 survey, the most popular social media platforms for buying products worldwide were Facebook and Instagram. Both networks belong to parent company Meta. Among the selected countries, Czechia (64 percent) and the United States (62 percent) used Facebook the most to shop for products. Meanwhile, Spain and Portugal had the most social shoppers on Instagram (each 57 percent).
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
Research in 18 countries: U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
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Klarna. (October 17, 2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023." Chart. October 17, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. (2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main Social Platforms Used to Purchase a Product in Selected Countries Worldwide in 2nd Quarter 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna, Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/ (last visited October 31, 2024)
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
