According to a 2023 survey, the most popular social media platforms for buying products worldwide were Facebook and Instagram. Both networks belong to parent company Meta. Among the selected countries, Czech Republic (64 percent) and the United States (62 percent) used Facebook the most to shop for products. Meanwhile, Spain and Portugal had the most social shoppers on Instagram (each 57 percent).
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
Countries
Facebook
Instagram
TikTok
YouTube
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Research in 18 countries: U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, Greece.
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Klarna. (October 17, 2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023." Chart. October 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. (2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main Social Platforms Used to Purchase a Product in Selected Countries Worldwide in 2nd Quarter 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna, Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/ (last visited July 22, 2024)
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/