According to a 2023 survey, the most popular social media platforms for buying products worldwide were Facebook and Instagram. Both networks belong to parent company Meta. Among the selected countries, Czechia (64 percent) and the United States (62 percent) used Facebook the most to shop for products. Meanwhile, Spain and Portugal had the most social shoppers on Instagram (each 57 percent).
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
Research in 18 countries: U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (October 17, 2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023." Chart. October 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. (2023). Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna. "Main Social Platforms Used to Purchase a Product in Selected Countries Worldwide in 2nd Quarter 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
Klarna, Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/ (last visited December 22, 2024)
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1341374/top-social-commerce-platforms-by-country/
