With 88 percent brand awareness is CVS pharmacy the most popular online pharmacy in the U.S. Second on this list is Walgreens which is recognized by 87 percent of internet respondents in the United States, followed by another 78 percent of consumers who are aware of Rite Aid. Healthwarehouse.com comes in fourth on this list, followed by NorthWestPharmacy.com and Allegro Medical.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading online pharmacies ranked by brand awareness in the United States in 2023
Characteristic
Share of respondents
CVS pharmacy
88%
Walgreens
87%
Rite Aid
78%
HealthWarehouse.com
29%
NorthWestPharmacy.com
28%
Allegro Medical
27%
CanadaPharmacy.com
27%
Instaflex
27%
LloydsPharmacy
27%
Alldaychemist
26%
Canada Pharmacy Online
25%
Inhouse Pharmacy
25%
MEDICALMEGA
25%
Created with Highcharts 7.2.2Share of respondents88%88%87%87%78%78%29%29%28%28%27%27%27%27%27%27%27%27%26%26%25%25%25%25%25%25%25%25%24%24%23%23%CVS pharmacyWalgreensRite AidHealthWarehouse.comNorthWestPharmacy.comAllegro MedicalCanadaPharmacy.comInstaflexLloydsPharmacyAlldaychemistCanada Pharmacy OnlineInhouse PharmacyMEDICALMEGAmyotcstore.comCanadian Pharmacy WorldCanadian Pharmacy King
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 19, 2023). Leading online pharmacies ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. "Leading online pharmacies ranked by brand awareness in the United States in 2023." Chart. September 19, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. (2023). Leading online pharmacies ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. "Leading Online Pharmacies Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista, Leading online pharmacies ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/ (last visited February 19, 2025)
Leading online pharmacies ranked by brand awareness in the United States in 2023 [Graph], Statista, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
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