Rite Aid brand profile in the United States 2023
How high is the brand awareness of Rite Aid in the United States?
When it comes to online pharmacy users, brand awareness of Rite Aid is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rite Aid in the United States?
In total, 29 percent of U.S. online pharmacy users say they like Rite Aid. However, in actuality, among the 78 percent of U.S. respondents who know Rite Aid, 37 percent of people like the brand.
What is the usage share of Rite Aid in the United States?
All in all, 24 percent of online pharmacy users in the United States use Rite Aid. That means, of the 78 percent who know the brand, 31 percent use them.
How loyal are the customers of Rite Aid?
Around 19 percent of online pharmacy users in the United States say they are likely to use Rite Aid again. Set in relation to the 24 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Rite Aid in the United States?
In September 2023, about 22 percent of U.S. online pharmacy users had heard about Rite Aid in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Rite Aid in the United States.
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