According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, 32 percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around 19 percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while 11 percent mentioned a lifting of brand metrics being the most effectively delivered metric.
Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022
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Net Influencer. (August 20, 2022). Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/
Net Influencer. "Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022." Chart. August 20, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/
Net Influencer. (2022). Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/
Net Influencer. "Leading Metrics Successfully Delivered by Influencers According to Marketers Worldwide as of August 2022." Statista, Statista Inc., 20 Aug 2022, https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/
Net Influencer, Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022 Statista, https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/ (last visited December 18, 2024)
Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022 [Graph], Net Influencer, August 20, 2022. [Online]. Available: https://www.statista.com/statistics/1341033/top-metrics-delivered-by-influencers-according-to-marketers-worldwide/
