Respondents to a 2021 survey ranked their top 3 concerns with using social commerce worldwide. The most cited concerns were related to a lack of hassle-free refunds, with 41 percent concerned that their purchases were not protected and 37 percent concerned at the lack of an adequate refund policy for returned products. Trust was also a major concern; respondents expressed distrust in social platforms' handling of their data (29 percent), in influencers' recommendations (24 percent), and the authenticity or quality of purchased products (23 percent).
Most cited concerns about social commerce worldwide in 2021
social buyers who purchased via social networks once in the past year
Method of interview
Online survey
Supplementary notes
Survey respondents were 6466 social media users in China, India, Brazil, the United States and the United Kingdom who had made a purchase through social commerce in the last 12 months.
Respondents were asked the question "Comparing social commerce to general online shopping, what concerns you most?".
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Accenture. (April 5, 2022). Most cited concerns about social commerce worldwide in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/
Accenture. "Most cited concerns about social commerce worldwide in 2021." Chart. April 5, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/
Accenture. (2022). Most cited concerns about social commerce worldwide in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/
Accenture. "Most Cited Concerns about Social Commerce Worldwide in 2021." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/
Accenture, Most cited concerns about social commerce worldwide in 2021 Statista, https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/ (last visited January 08, 2025)
Most cited concerns about social commerce worldwide in 2021 [Graph], Accenture, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1341032/top-social-commerce-concerns-worldwide/
