According to a 2021 survey, the possibility to easily return and receive refunds for products was considered the most relevant feature for a positive social commerce experience for 41 percent of respondents worldwide. Other attributes, such as clear product descriptions and images and a loyalty rewards system, were also considered fairly important.
Importance of selected social commerce features worldwide in 2021
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Share of respondents
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Accenture. (April 5, 2022). Importance of selected social commerce features worldwide in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/
Accenture. "Importance of selected social commerce features worldwide in 2021." Chart. April 5, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/
Accenture. (2022). Importance of selected social commerce features worldwide in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/
Accenture. "Importance of Selected Social Commerce Features Worldwide in 2021." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/
Accenture, Importance of selected social commerce features worldwide in 2021 Statista, https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/ (last visited August 25, 2024)
Importance of selected social commerce features worldwide in 2021 [Graph], Accenture, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1340997/top-social-commerce-features-worldwide/