Importance of social commerce features worldwide 2021

Published by
L. Yltävä,
Feb 29, 2024
According to a 2021 survey, the possibility to easily return and receive refunds for products was considered the most relevant feature for a positive social commerce experience for 41 percent of respondents worldwide. Other attributes, such as clear product descriptions and images and a loyalty rewards system, were also considered fairly important.

Importance of selected social commerce features worldwide in 2021

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Release date

April 2022

Region

Worldwide

Survey time period

May 26 to June 2, 2021

Number of respondents

8,054*

Method of interview

Online survey

Supplementary notes

* Social media users in China, India, Brazil, the United States, and the United Kingdom who answered questions related to social commerce products.

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Statistics on " Social commerce "

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Overview

5

Popular platforms

8

Discovery and influence

8

Shopping behavior

7

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Topics

Social commerce in MalaysiaE-commerce in MalaysiaDigital payments in MalaysiaFintech in Malaysia
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